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The importance of usability in lead generation One of the main objectives of marketing, in addition to creating a site that is easy to navigate, read and understand, is undoubtedly lead generation . It is necessary to create a clear path that leads the visitor to spontaneously leave their data and become a valid commercial contact for the company. If after arriving on your pages, having understood who you are and what you do, you don't know what the next step is, the site has failed in its purpose. Most users do not want to waste time or rack their brains to find the path to follow to get to what.
They are looking for, the directions must be clear and indicate step by step what to click to reach the desired wedding photo editing service content, offer or page. Web design tips for the site The following are some very useful tips for improving the usability and effectiveness of a company website, taken from Steve Krug's book "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" which theorizes the idea of not leaving the visitor time to think when they are on the site. . Keep your reading to a minimum When writing copy for a website , the general rule is less is more.
The message conveyed must be short, concise, simple and straight to the point. A block of text that is too long ends up distracting, rather than providing useful information to the user. According to Krug, it is useless to insert too many instructions and it is preferable to make the functions as evident as possible. This applies to the main pages of the site and marketing materials, while the exceptions are articles for the company blog and premium contents such as eBooks, white papers, etc.
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發表於 2023-11-16 13:24:35