Maximizing Lead Generation Using CRM

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Misconceptions about marketing automation Before we dive into how marketing automation works in HubSpot, we want to dispel some of the most common misconceptions associated with this practice. Automation means less focus on strategy Marketing automation is not a cure for bad marketing. Just because you can automate the messages you send to your customers doesn't mean the strategies you employ are any less important. You still need a solid strategy and understanding of your customers to talk to them about their biggest problems and deliver your message in a way that resonates with them. If anything, marketing automation allows you to focus more on strategy and spend less time on the kind of mundane marketing tasks that tend to slow you down. Marketing automation is not the cure for growth Marketing automation makes it easier for teams and individuals to execute marketing strategies.

But automation is also not a cure for slow growth. Automation often plays a critical photo retouching role in helping to nurture the leads that are generated, but it is not in itself a cure for slow lead generation. The problem with this misconception is that it leaves many marketers with many tools to automate parts of the middle of their funnel and no real strategy to actually generate the leads. Automation is a long-term solution, not a quick fix for your marketing strategy problems . HubSpot automation is complicated The truth is that your automation strategy can be as complicated or simple as you want.



Yes, you can build all kinds of actions and triggers that nudge customers down certain paths, and that can be effective. However, when you're just starting out, it may be best to keep things simple. At first, keep all customers in the same campaign. Test how changes to your marketing automation strategies affect results. If you feel intimidated by the complexity of automation, rest assured that you can simplify your strategy as much as you want until you feel comfortable. HubSpot Marketing Software Workflows.