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You can also communicate regularly with your customers. For example, with a home services company, you can set up a maintenance schedule with the homeowner and then schedule maintenance on a weekly or monthly basis. This keeps customers engaged and registered. Customers who feel appreciated plan to stay loyal to the brand and plan to spend more. More Customer Testimonials If your customers enjoy the benefits of your customer loyalty program, they will tell their friends and family.

This type of word-of-mouth marketing attracts new customers with no acquisition costs and can Phone Number List generate more revenue for your business. In fact, word-of-mouth marketing drives trillions of dollars in consumer spending every year, and people are more likely to trust and buy from brands recommended by their friends. Cost Effectiveness It is more cost effective for your business to retain happy customers than to acquire new ones. The cost of acquiring a new customer is several times higher than the cost of retaining an existing customer. User-Generated Content and Reviews Online customer reviews are almost as trustworthy as recommendations from friends and family.



A customer loyalty program that incentivizes reviews and ratings on your website and social media will generate authentic user-generated content from customers saying good things about you, so you don't have to. So, now that you understand the value of a customer loyalty program, how do you start one? Let’s take a look at how to create a loyalty program. How to Create a Customer Loyalty Program Choose a great name. Create deeper meaning.