Measure them according to various

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Happens many times is that the many declarations that companies make in favor of the environment are not accompanied by concrete facts. This practice, known as greenwashing, is unfortunately carried out by 40% of European companies according to an analysis on the European Commission website. It is therefore important to demonstrate and promote the commitment and actions that a company carries out but always declaring the truth.

Otherwise the results would be counterproductive because, in the end, if there is a lack of consumer trust, profits also disappear. reasons why companies are changing their actions to benefit the environment 77% of SMEs active against Job Function Email List climate change have introduced sustainable objectives as a business strategy. Designing and developing new goals at a work level also means changing your business model; 77% of Italian SMEs that are implementing projects to improve environmental sustainability.



Have introduced these results as an official part of the company strategy plan. When developing a business model, to verify whether the pre-established objectives have been achieved it is essential to  variables. SMART goals To be successful in your business, when you decide to think about a new strategy, it is essential to clearly know the objectives you intend to achieve. The more precise a goal is, the more achievable it will be.