|
In this case, Chargebee is paying to appear in Google searches for “recurly” and other branded keywords. They know who they’re up against, and they’re not afraid to duke it out publicly. 11. Impraise Landing page example from Impraise. Click to see the whole thing. Best practice to steal: Use landing pages to capture top-of-funnel leads, too When you think about B2B landing pages, you often think about the bottom of the funnel. Demo requests, consultation calls, free trial sign-ups—marketers often use their to drive visitors directly towards these goals.
But if these folks aren’t ready to make a purchase decision yet, sending Denmark WhatsApp Number Data them to a page like this can be putting them in an awkward position. It’s a bit like asking the cute barista who smiled at you once (but still spells your name wrong on the coffee cup) if she wants to elope with you to Vegas next week. That’s where the top of the funnel comes into play. Ebooks, webinars, and other free resources can be great for attracting visitors to your brand and collecting their contact info.
From there, you can build a real relationship with each new lead until the point when they’re ready to make a commitment. Take this example from Impraise. They used Unbounce to create a lead capture page targeting HR professionals. There aren’t any distractions on the page, the focus is squarely on the free resource: “The Guide to People Enablement Programs.” Visitors have the option to download the guide directly on this page in exchange for their email address, or—if they’re already searching for performance management software—go ahead and explore the Impraise platform.
| 
發表於 2024-3-7 14:59:41