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The rise in popularity and value of local optimization promotion within local search becomes a priority. We are talking not only about regional e commerce business but also about offline companies. The relevance is due to the pandemic which has had an impact on customer experience and consumer behavior. Today users are increasingly using formulations in queries that were not previously popular “pickup ” “contactless delivery payment ” “visit restrictions ” and others. Growth of online shopping the growth of online purchases was recorded before the pandemic but after the introduction of restrictions the volume of such transactions began to increase more dynamically.
  
Self isolation fear of visiting public places and the desire to reduce social contacts have taken their toll customers buy most goods in online stores using relevant queries when searching. Interest in innovative services is growing contactless delivery qr codes and others. To achieve mobile app designs service success in the new realities offline and online businesses must use regional promotion tools. How to take a leading position in regional search results basic promotion tools regional promotion differs from global promotion using geo based queries is not enough to reach the top. Efficiency is demonstrated by the use of the following tools yandex.



Directory registration of a company in google my business and yandex.Directory; adding a company to local directories; cooperation with local media; brand reputation management serm; website optimization for voice search; internal website optimization. Let's look at each point in more detail. Google my business and yandex.Directory search engine services that allow you to link to maps and add all information about the company are a priority tool for regional promotion. You need to start promoting with registration in google my business and yandex.Directory search bots will know where the company is located and what it does which will help them give a relevant answer to the user’s request.